We decided that for our radio trailer, we wanted simplicity but enough information to make the theme clear. We thought that people who have fears or phobias often panic when they come into contact with their fear, consequently their heartbeat get faster and faster - we then decided that we would incorporate that idea into the trailer.
We thought that we would have a heartbeat playing, with the documentary's voxpop answer breaking them up. This would also fit into the typical codes and conventions of a typical radio trailer, as we have added original footage from the documentary into it.
As the heartbeats and voxpops build to a gradual climax, we would end the sequence by having a straight monotoned bleep. This would portray the heart stopping.
Then the voice over will appear and say:
"Face the Fear, Friday 13th May 2011, Channel 4, 9PM, Are you brave enough?!"
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