Drafting Newspaper Advertisement

For the newspaper advertisement, we decided to follow the typical codes and conventions of all print ads. We decided that we wanted a clear image that would portray the theme. An image that is associated with fear.

Firstly, we thought about having a simple image of a spider. Spiders are one of the most common objects that people fear and therefore would get the audience's attention.



After thinking about this in more depth, we realised it was too plain and the spider would not get the whole idea of phobias and how they affect people in everyday life. We then decided on creating something like this:



We acknowledged that it would be both too expensive and hard to find the means or equipment. Therefore, we changed the idea completely.

We explored the idea of having other fears like rollercoasters but again we felt like they didn't show the connection.



We thought that having something like the image below would be effective, as it shows why people can build a fear of a certain object, whilst showing the link between both humans and fears. Unfortunately, we realised it would be far too dangerous trying to get an image similar and someone may get injured.



We then came up with the idea of having someone's lower part of their face with their tongue sticking out. On the tongue, we thought it would be effective if we placed an fearful object on it like a spider. After trying this we, as a group did not like it atall, so we decided to transform the tongue into a snake by using photoshop.

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