Codes and Conventions of Radio Trailers

-Date, Time and channel must be made apparent to the listener, which will result in more viewers.
-Audio clips from the original documentary are also used to show the audience what the topic of the documentary is and also what they should expect from it. Most commonly it is answers from voxpops.
-A music bed is mostly always used in a radio trailer and usually sets the mood or atmosphere. It should be a melody rather than lyrical, as the information should be the central concentration.
-The radio station it is played on must fit in with the target audience because there is no point advertising your product to someone who it was not intended for.

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