The radio and print advert combine with the main product to make a clear and coherent package. They all have the same message and are all aimed at a certain target audience.
To show that all three products link, we ensured that we put the same title on everything. "Face the Fear" is shown on the print ad and documentary itself. It is also said on the radio trailer.
We were very consistent with both the radio trailers and documentary's voiceover. We wanted to use the formal but sympathetic tone of voice throughout the main product and ancilliary texts to show that there's a link and they are all as one.
In both of the promotional advertising texts, we used a slogan that we thought would be memorable. We chose: "Are you brave enough?!"
This represents the topic - that a person is more powerful than a phobia can ever be.
We have used the same time, channel and date on both the advertisement,as if we weren't consistent in doing so the audience would get confused about what time, date and channel it is on. Consquently, we would get less viewers due to this confusion.
In the radio ad, we used the sounds of the voxpops to show that phobias and fears differ, depending who the person is as everyone is different. Also, by using original footage we followed yet another code and convention, whilst linking to the main product.
We used images relevant to the documentary and the topic in the print ad. We used a person's tongue taking the form of a snake's head. This relates to the cutaways used in the main product. It also represents how someones fear can take over their whole body. Also, research suggests that the fear of snakes is one of the most common phobias.
The serious tone that is conveyed throughout our documentary is consistent throughout the other products and this is mainly portrayed through the graphics. The same colour scheme of white, black and red are used in both visual texts.
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