Final Product
Evaluation - Question 1
For our media product, we decided to follow all the stereotypical codes and conventions of mixed documentaries.
Firstly, we use the eyeline rule in all of our interviews. This ensured that all the interviewees would be sat on one third of the camera screen and be looking into the empty space next to the camera and not dirsctly at it. Drawing one underneath is an example of how this is achieved:
1.
Following the list of codes and conventions, we decided that we must use cutaways relevant to the topic, as all the documentaries that we had studied as research did the same. Our topic was fears and phobias, therefore we chose things that people are most commonly scared of like clowns and spiders.
We also used cutaways in our documentary to make all the transitions much smoother by avoiding the jump cuts between each shot, this made sure that our product looked of a high quality.
Montages are commonly used in documentaries as they allow all the different views and opinions of the public, to be quickly shown. We used a montage in the opening of our documentary to get the point across, that everyone is scared of something, whether it be something serious or something less important.
Most documentaries use a voiceover to either lead the narrative or just to give the audience an extra bit of information.
We too used a voiceover, but to give the audience a better knowledge of what is and what can cause a phobia. Because the topic of our documentary is quite serious, we used a formal but sympathetic tone of voice, as this related to our target audience.
The graphics in most documenatries are simple and do not detract from what is happening or being said on screen. Also the interviewees details are shown once, usually the first time they are seen or speaking. We followed this rule and used simple graphics with a colour relevant to the theme - we used red as this has connotations of blood and danger, both of which are usually related with phobias.
Firstly, we use the eyeline rule in all of our interviews. This ensured that all the interviewees would be sat on one third of the camera screen and be looking into the empty space next to the camera and not dirsctly at it. Drawing one underneath is an example of how this is achieved:
1.
Following the list of codes and conventions, we decided that we must use cutaways relevant to the topic, as all the documentaries that we had studied as research did the same. Our topic was fears and phobias, therefore we chose things that people are most commonly scared of like clowns and spiders.
We also used cutaways in our documentary to make all the transitions much smoother by avoiding the jump cuts between each shot, this made sure that our product looked of a high quality.
Montages are commonly used in documentaries as they allow all the different views and opinions of the public, to be quickly shown. We used a montage in the opening of our documentary to get the point across, that everyone is scared of something, whether it be something serious or something less important.
Most documentaries use a voiceover to either lead the narrative or just to give the audience an extra bit of information.
We too used a voiceover, but to give the audience a better knowledge of what is and what can cause a phobia. Because the topic of our documentary is quite serious, we used a formal but sympathetic tone of voice, as this related to our target audience.
The graphics in most documenatries are simple and do not detract from what is happening or being said on screen. Also the interviewees details are shown once, usually the first time they are seen or speaking. We followed this rule and used simple graphics with a colour relevant to the theme - we used red as this has connotations of blood and danger, both of which are usually related with phobias.
Evaluation - Question 2
The radio and print advert combine with the main product to make a clear and coherent package. They all have the same message and are all aimed at a certain target audience.
To show that all three products link, we ensured that we put the same title on everything. "Face the Fear" is shown on the print ad and documentary itself. It is also said on the radio trailer.
We were very consistent with both the radio trailers and documentary's voiceover. We wanted to use the formal but sympathetic tone of voice throughout the main product and ancilliary texts to show that there's a link and they are all as one.
In both of the promotional advertising texts, we used a slogan that we thought would be memorable. We chose: "Are you brave enough?!"
This represents the topic - that a person is more powerful than a phobia can ever be.
We have used the same time, channel and date on both the advertisement,as if we weren't consistent in doing so the audience would get confused about what time, date and channel it is on. Consquently, we would get less viewers due to this confusion.
In the radio ad, we used the sounds of the voxpops to show that phobias and fears differ, depending who the person is as everyone is different. Also, by using original footage we followed yet another code and convention, whilst linking to the main product.
We used images relevant to the documentary and the topic in the print ad. We used a person's tongue taking the form of a snake's head. This relates to the cutaways used in the main product. It also represents how someones fear can take over their whole body. Also, research suggests that the fear of snakes is one of the most common phobias.
The serious tone that is conveyed throughout our documentary is consistent throughout the other products and this is mainly portrayed through the graphics. The same colour scheme of white, black and red are used in both visual texts.
To show that all three products link, we ensured that we put the same title on everything. "Face the Fear" is shown on the print ad and documentary itself. It is also said on the radio trailer.
We were very consistent with both the radio trailers and documentary's voiceover. We wanted to use the formal but sympathetic tone of voice throughout the main product and ancilliary texts to show that there's a link and they are all as one.
In both of the promotional advertising texts, we used a slogan that we thought would be memorable. We chose: "Are you brave enough?!"
This represents the topic - that a person is more powerful than a phobia can ever be.
We have used the same time, channel and date on both the advertisement,as if we weren't consistent in doing so the audience would get confused about what time, date and channel it is on. Consquently, we would get less viewers due to this confusion.
In the radio ad, we used the sounds of the voxpops to show that phobias and fears differ, depending who the person is as everyone is different. Also, by using original footage we followed yet another code and convention, whilst linking to the main product.
We used images relevant to the documentary and the topic in the print ad. We used a person's tongue taking the form of a snake's head. This relates to the cutaways used in the main product. It also represents how someones fear can take over their whole body. Also, research suggests that the fear of snakes is one of the most common phobias.
The serious tone that is conveyed throughout our documentary is consistent throughout the other products and this is mainly portrayed through the graphics. The same colour scheme of white, black and red are used in both visual texts.
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